I'll tell you what...this airplanes passenger seat is rediculous. I sat up front for 10 minutes trying to find a logical place to install a water bottle holder for myself and couldn't find one that made total sense. GRRR. However, the Back seat had the perfect place. Right above the iPhone pocket was a wide open area for the "aqua clip" water bottle holder to be installed. Out of the way and within reach. perfect. I used the now "discontinued" threaded brass inserts from harbor freight, floxed in as hard points for mounting. That should be robust enough for the abusive passenger :)